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Shaking Hands

Our Services

Our marketing services facilitate financial institutions' usage promotion to enhance customers’ experience both locally and overseas. Through our Merchant Partner Network line-up, we feed the financial institutions with thousands of exclusive offers to benefit their credit card holders from shopping and dining patronage.

Connecting financial institution and merchant network

since 2003

Key driver in multiplying membership base and growing card spends for financial institutions:


Since 2003, Flame had been one of the earliest market players in partnering with China Citic Bank (formerly known as  China CITIC Industrial Bank) in lining up promotional offers in support of the launch of its dual-currency cards, first ever in China for overseas travelling use. From zero to millions of cards issued within a short period of time, we had made a miracle along the card expansion growth history in China. From then on, we also served Visa Hong Kong, China Citic Ka Wah Bank, ICBC Asia, UOB until 2007 respectively. Flame was also the agency retainer for American Express in merchant acquisitions between 2005-2006.

From 2010 onwards, Flame PR has become a full-fledged marketing arm in the credit card promotion business. As an agency retainer for Visa China and China Citic Bank respectively, Flame PR has sustained long term business growth for our bank/card issuers and our merchant partners. From a mild double digit to an extreme of 10+ times’ transaction growth is a norm in the industry. In recognition of our market expertise, our partner banks have been extended to Bank of Communications, China Guang-fa Bank (via Visa), China Construction Bank (via Visa), Ping An Bank and Bank of China International Ltd.

Services Details

Flame PR's Merchant Partners Network

Our merchant partners network is all encompassing in both Hong Kong & Macau. Through cross country agency partnership, our merchant network has also been extended regionally to Japan, Korea and Thailand.


From leading retail / health care and cosmetic chains, branded stores, DFS, shopping malls and department stores to hundreds of F&B dining places in varying cuisine types, Flame PR has established solid business and working relationships with our merchant partners. In liaison with the bank partners, we provide all the necessary channel and on-site promotional support to enhance program effectiveness and excel business targets.

We invite and welcome any business establishments to join our strong Merchant Partners Network to bring you millions of new and high spending customers locally and internationally.


Shopping Malls


Retailers & Department Stores

Hotels and Resorts